Architects digital infrastructure and growth mechanics supporting high-impact DRTV media campaigns, internal business pipelines, and DTC brand scaling to mass retail.

• Builds conversion-focused landing pages engineered for aggressive top-of-funnel media campaigns.
• Engineered custom software to ingest and clean postlog data — establishing architecture for future AI agents and sales-trend parsers.
• Designed cross-network tracking systems for precise campaign attribution across all media channels.
• Built outbound B2B lead pipeline executing cold-outreach to 3,000+ identified targets.
• Creative pre-production for TV spots: Through Time (Botticelli) and Office Safari (RectiCare).

Supported multiple eCommerce brands through website development, platform migrations, optimization initiatives, and digital marketing support.

• Built and maintained Shopify and WooCommerce storefronts across multiple active brands.
• Led UX/UI improvements, SEO initiatives, analytics tracking, and conversion-focused optimizations.
• Managed product catalogs and executed campaigns supporting seasonal and promotional traffic demands.

Independent LLC providing web development, SEO, email marketing and conversion optimization services to small business clients.

• Delivered custom website updates, redesigns, and ongoing maintenance for client sites.
• Conducted SEO audits and implemented on-page optimizations to improve organic visibility.
• Applied CRO best practices to improve conversion rates across client landing pages.